Believe it or not, I have times when I'm not confident in myself and my ability as a brand strategist and designer. Most of the time it's because of imposter syndrome that comes over me from time to time. But how did I change that? Read along and maybe you can gain insight on your struggles to get past.

You’ve probably been beaten over the head by now with the saying “Your Brand is Not the Logo.” Which is the truth and needs to be drilled into anyone who thinks it is. So what helps make the brand great and all the things that come with it? There’s 4 B’s to understand to help. Let’s explore this…

What does baking the best cheesecake and building your brand to it’s potential have in common? A lot actually, at least to me. Here’s why…

Lately, I’ve been having in-depth conversations about the quality of investment the person behind the brand puts into it. Do they view it as an investment that will make their brand work or a cost to the business budget because it just has to get done? What do you think? Let’s explore this…

Experiences - Being Apart of the Creative Team for SOBEWFF® 2020

This past year I gained the opportunity to be apart of the creative team for the 2020 year of the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One. SOBEWFF®. Read about my experience working with SOBEWFF®.