West Palm Beach Center for Arts and Technology (WPB CAT)

More than a tech center

I was approached to help develop the brand presence and identity system for the West Palm Beach Center for Arts & Technology (WPB CAT). I collaborated closely with the board to develop a unique brand identity that would resonate with their target audience and be suitable for content, marketing, and advertising campaigns.

For West Palm Beach Center for Arts & Technology (WPB CAT): The aim of this project was to portray WPB CAT as not just an art center but also a technology hub. I incorporated elements that referenced West Palm Beach, aligning with the city's new direction and the growing technology community. By using the city's colors and fonts, I created a clean and fresh design that aligned with the modernization efforts of West Palm Beach. The brand identity system I developed encompassed all branding and marketing needs, ensuring consistency across various mediums such as print materials, digital designs, and promotional materials.

The coordinated graphic mediums maintained a cohesive and visually appealing brand presence, reflecting the center's positioning as a contemporary arts and technology destination. The completed graphic package demonstrated a thoughtful and intentional approach to design. By incorporating consistent branding elements, such as logos, colors, and fonts, the materials collectively related to each other and conveyed a cohesive brand identity. This consistency allowed for stronger brand recognition, increased professionalism, and a visually appealing presence across various marketing channels

Client’s Website/Project Reference - https://wpbcat.org/