SOBEWFF®

The Foodies Dream Festival

This is Food Network South Beach Wine & Food Festival presented by Capital One. SOBEWFF®. Their event takes place every February. All of its proceeds from the festival benefit the Florida International University Chaplin School of Hospitality & Tourism Management. This is a massive event with celebrity chefs and thousands of people attending.  

The festival approached us to be the Digital Graphic Designer for their branding needs. We were responsible for managing all digital and web-based communications for the festival during the years 2020, 2021, 2022, and 2023. For the Food Network South Beach Wine & Food Festival, collaborating closely with the Creative Design Team. We developed strategies aligned with the festival's brand vision and objectives. I oversaw project management and provided creative direction for digital projects, ensuring the content remained consistent and compelling. This involved developing graphics for social media packages, promotional materials, web banners, newsletters, billboards, and other promotional graphics.

I actively employed several methods to ensure the content's relevance and engagement. These include staying updated on current trends and best practices in content marketing, researching and analyzing the target audience's preferences and needs, and leveraging storytelling techniques to make the visual content more compelling and relatable.

Services

Identity/Experience
Project Management
Digital Design
Digital Collateral
Print Collateral