Dr Emily Celebrates +

Jewish Family Jams

One Brand, Two Lanes, One Mission

Music has a powerful impact on our minds in more ways than one. We learn so much from songs and retain a lot of information from them that’s helpful in our lives. Dr. Emily Aronoff not only believes that but uses the power of music to create a community and build connections between generations in her faith and others.

Emily approached us to help update her brand identities to appeal to her current audience and reflect her extensive expertise. We rebranded 2 identity systems (logos, colors, etc) for websites, creating marketing print and digital collateral. In this project, I reviewed the client's current brand strategy and goals, covered areas of strategy important for foundational positioning through a process of brand discovery, I rebranded two identity systems for brands called Dr. Emily Celebrates and Jewish Family Jams. This encompassed creating new logos, selecting appropriate color palettes, and establishing consistent visual elements that could be used across both print and digital marketing materials. The cohesive design elements allowed for a unified brand identity, strengthening brand recognition and helping to create a strong presence in their respective markets.

Client’s Website/Project Reference - https://dremilycelebrates.com, http://www.jewishfamilyjams.com/L-Home-431.aspx