Brand Identity is For Small Businesses
“The best identity programs embody and advance the company’s brand by supporting desired perceptions. Identity expresses itself in every touchpoint of the brand and becomes intrinsic to a company’s culture—a constant symbol of its core values and its heritage.”
For small businesses going online your brand identity matters for your business. You don’t have to be a big business to have a great brand identity. That’s a misconception I see small businesses have that it doesn’t matter because their small. But it does.
The online presence you present is the face of your brand talking to your targeted customers way before they see the details of what you’re offering.
Now would be a good time to evaluate if your Brand Identity is and is not working to your business advantage.
The best advice I received and want to pass on you is to invest in professionals that are good at any aspect of your business that you’re not great at.
If you can do it all on your own and getting the desire results from your brand identity keep going. If not you might want some professional help so you can keep focusing on the core of your business while the face of the brand is being built to match what you need it to do. It will be an investment to bring your business online to life and not static and looked over. Thus hurting your chances to make the connections to those needed what you offer.
Here are some key things to review for what a brand identity does for a business.
Here are resources to define your brand before you have your brand identity built:
Defining What a Brand Is: Why Is It So Hard?
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