Business Social Page vs Brand website?
You should ask the questions you wonder about when it comes to your brand’s websites! Why? It has a direct impact on your brand in many ways. Like how it looks to how your ideal clients interact with it.
I'm still surprised by how many businesses don't have a website 💻 when they are ready to launch their brand. By now you would think that every business no matter how small it is knows they need a website for their brand, but they don't.
Instead what I'm seeing is a trend of brands using business pages/accounts on social media platforms as a replacement for their website 💻. I personally think that is a no-no!
Here's why. YOU. DO. NOT. OWN. THE. PAGE. ON. THEIR. PLATFORM. (Read the fine print 👀)
So if for some reason the business page is deleted or compromised then what? How will your ideal and current clients find you and keep up? 👇🏽
Your own brand's website.
These platforms should be used to direct traffic to your website and your brand! To help build brand awareness and some engagement. However, not be the only place where you can be found with the masses and get lost in the shuffle of the swipes. You want a website where your ideal clients can land and only interact with your brand with fewer distractions. Also, your customers expect your brand to have a website as well.
These next few articles I'm tackling all things around this brand touchpoint, the website, with you guys. It's important because:
1) There are still many businesses that don't have a website and need one.
2) I get a ton of questions about designing websites and what is needed to get started
3) To debunk the myth that in order to have a good website you have to be "BIG"
4) Many are still confused as to how a website works
5) Websites are so underused as a marketing tool for the brand
6) There are more reasons to give but I think this is enough, for now, to not overwhelm you.
My IG Post that really says it all
What do you think? Am I wrong or do you think every brand should have a website? Let's talk about it 👇🏽
ARE YOU READY TO INVEST IN MAKING YOUR BRAND WORK, ACHIEVING YOU’RE GOALS, AND CONNECT WITH YOUR PERFECT CLIENT.
Then it's time to focus on smart strategy and branding. The foundation for launching or growing your passion driven brand starts with a crystal clear strategy that focuses on your why. See if the Brand Clarity Workshop is the right fit for you!
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